A practical guide to proactive investor relations (IR)
Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that IR has been underutilized and then illustrating how it should be elevated to lead a strategic communications effort to preserve or enhance corporate value and lower a company’s cost of capital. Divided into four comprehensive parts, this book clearly describes capital markets strategies and tactical operations that these former, senior-level equity analysts and portfolio managers employ.
Chad A. Jacobs (Westport, CT) and Thomas M. Ryan (Westport, CT) are the cofounders and co-CEOs of Integrated Corporate Relations.
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Other Kindle Books of Interest
New Dimensions in Investor Relations: Competing for Capital in the 21st Century (Wiley Frontiers in Finance)
Competing for Capital: Investor Relations in a Dynamic World
Investor Relations for the Emerging Company (Wiley Finance)
Achieving Fair Value: How Companies Can Better Manage Their Relationships with Investors
Liar’s Poker: Rising Through the Wreckage on Wall Street